Why register your trademark?
Trademark Specialist Maite says:
“By registering, you protect the investments you make in your trademark”
Only once you register your trademark do you get an exclusive right to the trademark. After this, it is you who decides how your trademark is to be used and by whom. You can also sell your trademark or license it to someone else in return for payment. Without registration you risk investing time and money in something you do not own. In the worst case, the trademark can be used or even registered by someone else. Registering a trademark is therefore a prerequisite for sustaining a business.
But surely no one else will register my trademark?
No, it is not likely that someone else will register your trademark to intentionally take over the investments that you have made in the trademark. However, it is common that companies who do not know of each other register similar trademarks for similar goods and services. If you do not register your trademark, you risk someone else’s registration suddenly stopping you from using the trademark that you and your customers are familiar with. As such, you may have to start from scratch with a completely new trademark.
Where can I register my trademark?
It is possible to obtain different types of trademark protection by registering the trademark. The different protections provide your trademark with a large scope of protection. Examples of different protection areas include;
- National trademark protection in Sweden.
- European trademark protection in all EU countries, through the so-called EU trademark.
- International trademark protection through WIPO (World Intellectual Property Organization).
- Separate trademark protection abroad.
How do I register my trademark?
We help you to register your trademark. We ensure that you register your trademark in the necessary countries and that the registration covers your trademark’s use. If you choose us to register your trademark, you can be assured that it will be done right first time and that you will avoid many pitfalls and extra expenses.
We help you to register your trademark!
Consult us before you register your trademark. Feel free to read our References to see what our customers say about us.
